{"id":3073,"date":"2020-02-27T11:59:37","date_gmt":"2020-02-27T10:59:37","guid":{"rendered":"https:\/\/en.wubook.net\/blog\/?p=3073"},"modified":"2020-06-16T12:21:11","modified_gmt":"2020-06-16T10:21:11","slug":"tripadvisor-sponsored-placements-and-business-advantage","status":"publish","type":"post","link":"https:\/\/en.wubook.net\/blog\/tripadvisor-sponsored-placements-and-business-advantage","title":{"rendered":"TripAdvisor: Sponsored Placements and Business Advantage"},"content":{"rendered":"\n<p><strong>2019<\/strong> has been a great year according to <a href=\"https:\/\/www.hotelnewsresource.com\/pdf19\/GlobalHotelReview_August_2019.pdf\">STR report<\/a> stating that global <strong>RevPar and Occupancy metrics have grown compared to 2018<\/strong>. This is a good trend indeed and we all (on the hospitality environment) should be happy about it. <\/p>\n\n\n\n<p>But we need also to be prepared for 2020 to become better and better. <\/p>\n\n\n\n<p>So,<strong> <\/strong>is there any way we can<strong> improve hotel online distribution? <\/strong>Can we have <strong>more visibility or more bookings<\/strong> from Metasearch like <strong>TripAdvisor<\/strong>? <strong>How to convert more<\/strong> and take advantage of WuBook partnership with Metasearch? <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What to do more than simple exposure on Metasearch?<\/h2>\n\n\n\n<p>So, <strong>how to stand out<\/strong> is the question we should make to ourselves and for which I will try to share <strong>few tips<\/strong>. This chapter is dedicated to <strong>TripAdvisor<\/strong> (one of the most important Metasearch in the hospitality business) but soon we will also discuss more about <strong>OTAs<\/strong>, <strong>GDS<\/strong>, <strong>TTOO<\/strong> and other partnerships we are managing. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"675\" height=\"391\" src=\"https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2020\/02\/Alt_TripAdvisor_SP.png\" alt=\"Sponsored Placement on Metasearch\" class=\"wp-image-3081\" srcset=\"https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2020\/02\/Alt_TripAdvisor_SP.png 675w, https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2020\/02\/Alt_TripAdvisor_SP-300x174.png 300w, https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2020\/02\/Alt_TripAdvisor_SP-600x348.png 600w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">TripAdvisors offers 3 new services<\/h2>\n\n\n\n<p>By talking with our collegues at TripAdvisor, we realize they offer 3 main new services <strong>which can boost your revenue in 2020<\/strong>: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sponsored Placements<\/li><li>Sponsored Placements Direct<\/li><li>Business Advantage<\/li><\/ul>\n\n\n\n<p>Here below I will give a quick insight of each service you have at your disposal but first, let me tell you that..<\/p>\n\n\n\n<p class=\"has-text-color has-text-align-left has-luminous-vivid-orange-color\"><em>&#8220;owning a WuBook account will allow you to get <strong>special discounts<\/strong>.&#8221; <\/em><\/p>\n\n\n\n<p class=\"has-normal-font-size\">We also want to remove any commercial friction you may see on participating to these programs and, in agreement with TripAdvisor itself, we have the opportunity to give you <strong>PROMO<\/strong> <strong>CODES<\/strong> as follows: <\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.tripadvisor.com\/AdsManager\">10% off 1 month of Sponsored Placements<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-background has-very-dark-gray-color has-pale-cyan-blue-background-color\"><strong>PROMO CODE:  02KW1<\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.tripadvisor.com\/HotelsProductCart\">1 month free trial of Business Advantage<\/a><\/strong>: <\/p>\n\n\n\n<p class=\"has-background has-pale-cyan-blue-background-color\"><strong>PROMO CODE:<\/strong> <strong>08QPT<\/strong><\/p>\n\n\n\n<p>Simply specify these codes at the moment of the <strong>registration in TripAdvisor<\/strong> and you will have benefits as described above. <\/p>\n\n\n\n<p>So, let&#8217;s discover together what are the new features TripAdvisor put at your disposal for 2020. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3>1. TripAdvisor Sponsored Placements<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"351\" src=\"https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2020\/02\/TripAdvisor_SP-1024x351.png\" alt=\"Tripadvisor sponsored placements\" class=\"wp-image-3087\" srcset=\"https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2020\/02\/TripAdvisor_SP-1024x351.png 1024w, https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2020\/02\/TripAdvisor_SP-300x103.png 300w, https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2020\/02\/TripAdvisor_SP-768x263.png 768w, https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2020\/02\/TripAdvisor_SP-600x206.png 600w, https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2020\/02\/TripAdvisor_SP.png 1102w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>According to <a href=\"https:\/\/www.tripadvisor.com\/TripAdvisorInsights\/w5300\">TripAdvisor<\/a>, <strong>74% of travelers<\/strong> who go on to book directly on a hotel website <strong>visit Tripadvisor<\/strong> at some point along their planning journey.<\/p>\n\n\n\n<p><strong>Sponsored Placements<\/strong> is the chance to get <strong>more visibility<\/strong> on the website of Tripadvisor, showing up with your accommodation listing ads, right in front of a guest looking for a place to stay in your area. This is basically an increase of visibility for your business, <strong>similar to Google Ads<\/strong> but in the results page of TripAdvisor. <\/p>\n\n\n\n<p>Sponsored Placements does <strong>not impact any ranking<\/strong> on the site but put your property listing in <strong>high visibility<\/strong> above search results.  <\/p>\n\n\n\n<p>It works easily for you as a partner because you can quickly start using it through a really fast and intuitive onboarding process. Moreover, once campaigns are set up you will be able to <strong>monitor performances<\/strong> (impressions, clicks, booking referrals and so on) and get reported. <\/p>\n\n\n\n<p>TripAdvisor support team will be always available to help and give you useful tips. <\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-text-color has-background\" href=\"https:\/\/www.tripadvisor.com\/business\/sponsored-placements\" style=\"background-color:#ed9349;color:#ffffff\">Discover TripAdvisor Sponsored Placements<\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Sponsored Placements Direct<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"541\" src=\"https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2020\/02\/TripAdvisor_SP_IB-1024x541.png\" alt=\"\" class=\"wp-image-3094\" srcset=\"https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2020\/02\/TripAdvisor_SP_IB-1024x541.png 1024w, https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2020\/02\/TripAdvisor_SP_IB-300x159.png 300w, https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2020\/02\/TripAdvisor_SP_IB-768x406.png 768w, https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2020\/02\/TripAdvisor_SP_IB-600x317.png 600w, https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2020\/02\/TripAdvisor_SP_IB.png 1107w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Enhancing Sponsored Placements is possible with WuBook. You can add a <strong>Direct Link<\/strong> to make visitors book a room straight from the ads, being more visible through a <strong>sponsored positioning<\/strong>. <\/p>\n\n\n\n<p>This means that you are right <strong>in front of the visitor when he is browsing<\/strong> TripAdvisor platform looking for an accommodation. In this way you can provide him a targeted price with a simple link to a specific offer. <\/p>\n\n\n\n<p>We believe this option is really attractive and it is also a nice opportunity to increase your revenue and convert the higher traffic into real <strong>reservations<\/strong>. <\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-text-color has-background\" href=\"https:\/\/www.tripadvisor.com\/TripAdvisorInsights\/w5300\" style=\"background-color:#ed9349;color:#ffffff\">Discover TripAdvisor Sponsored Placements Direct<\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Business advantage<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"459\" src=\"https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2020\/02\/TripAdvisor_BA-1024x459.png\" alt=\"\" class=\"wp-image-3089\" srcset=\"https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2020\/02\/TripAdvisor_BA-1024x459.png 1024w, https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2020\/02\/TripAdvisor_BA-300x134.png 300w, https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2020\/02\/TripAdvisor_BA-768x344.png 768w, https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2020\/02\/TripAdvisor_BA-600x269.png 600w, https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2020\/02\/TripAdvisor_BA.png 1067w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This option is a set of considerable and <strong>premium features<\/strong> you can unlock to enhance the value of your TripAdvisor account. It also allow to better understand how to improve and <strong>better positioning<\/strong> your business in TripAdvisor researches <strong>among the competitors<\/strong>. <\/p>\n\n\n\n<p>With Business Advantage you can unlock a set of data (like <strong>guest contact data<\/strong>, search links, etc.) to streamline your connection to new guests who are constantly visiting Tripadvisor researches among the competitors. <\/p>\n\n\n\n<p>Not only does Business Advantage give exclusive access to analytics, but it also <strong>allows you to post your direct website link<\/strong>, <strong>phone number and email <\/strong>on Tripadvisor to help travelers book with you directly, promote special offers to stand apart from competitors, and have access to tools to help enhance your profile page.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-text-color has-background\" href=\"https:\/\/www.tripadvisor.com\/business\/businessadvantage\" style=\"background-color:#ed9349;color:#ffffff\">Discover TripAdvisor Business Advantage<\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusions<\/h2>\n\n\n\n<p>As you know, we are a <a rel=\"noreferrer noopener\" aria-label=\"Premium Connectivity Partner of TripAdvisor (opens in a new tab)\" href=\"https:\/\/www.tripadvisor.com\/ConnectivityPartners\" target=\"_blank\">Premium Connectivity Partner of TripAdvisor<\/a> and we allow you to offer your rooms on their website with the aim to <strong>increase the number of direct reservations<\/strong>, boosting your revenue and optimising the online presence of your accommodation. <\/p>\n\n\n\n<p>The <strong>simple<\/strong> fact of being listed with your &#8220;Direct Book&#8221; option through <a rel=\"noreferrer noopener\" aria-label=\"Instant Booking of TripAdvisor (opens in a new tab)\" href=\"https:\/\/www.tripadvisor.com\/InstantBooking\" target=\"_blank\">Instant Booking of TripAdvisor<\/a> is the minimum you should do, as for taking part of the market competition. <\/p>\n\n\n\n<p>But simple technical connectivity is just a commodity and we want you to understand that the management of your visibility and distribution involves a committment from your side to make it work and generate together a better <em>product<\/em>. <\/p>\n\n\n\n<p>As always our <strong>account managers<\/strong> are at your entire disposal to help you set up and understand how all these new products are working.  <\/p>\n\n\n\n<p>Let us know if you have feedbacks or any further doubt. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>2019 has been a great year according to STR report stating that global RevPar and Occupancy metrics have&#8230;<\/p>\n","protected":false},"author":1503,"featured_media":3191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[63],"class_list":["post-3073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tricks-and-suggestions","tag-tripadvisor","content-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Increase your Bookings with the TripAdvisor 3 new services | Wubook<\/title>\n<meta name=\"description\" content=\"Increase you visibility and get more bookings from Metasearch TripAdvisor with this 3 new services: sponsored placements and business advantage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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