{"id":3629,"date":"2022-10-28T15:39:47","date_gmt":"2022-10-28T13:39:47","guid":{"rendered":"https:\/\/en.wubook.net\/blog\/?p=3629"},"modified":"2022-10-28T15:39:47","modified_gmt":"2022-10-28T13:39:47","slug":"seo-for-hotels-some-tips-to-get-started","status":"publish","type":"post","link":"https:\/\/en.wubook.net\/blog\/seo-for-hotels-some-tips-to-get-started","title":{"rendered":"Optimizing your website: first steps to improve positioning thanks to SEO"},"content":{"rendered":"\n

Dear WuBookers,

you know how important it is to have a website, which represents a real business card even for an accommodation facility. Customers come through the website, of course, but before we win their heart, we need to break into that of Google. How? Optimizing contents and improving the positioning thanks to some SEO for hotels<\/strong> tips. Let’s see what it’s about.<\/p>\n\n\n\n

How search engines work<\/h2>\n\n\n\n

Search engines like Google work thanks to complex algorithms. They analyze data and sort them on the basis of the keyword used for the search, according to relevance and pertinence. The outcome of this process is what we call SERP<\/strong> (acronym for Search Engine Results Page<\/strong>): this is the page where are shown the results that the search engine gives as a response to the user’s request.<\/p>\n\n\n\n

SERPs contain two types of results<\/strong>. The paid ones<\/strong> are based on the Google Ads service and usually appear first with the words “advisor”. The organic ones<\/strong>, on the other hand, are found further down the page and are the result of website optimization strategies and attention to other aspects that we will see in this article.<\/p>\n\n\n\n

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What is SEO and why is it so important<\/h2>\n\n\n\n

A little by intuition, a little by experience, we know that when we type “hotel in [city name]” in the search string we get relevant links (or at least a good part of the links that respond to our search). But why does Google show us those sites? And why is yours not showing up? How can you be found by potential customers?<\/p>\n\n\n\n

You need to know SEO (Search Engine Optimization)<\/strong>, which is also of strategic importance for the hospitality sector. This branch of digital marketing<\/strong> specialized in a series of activities that improve crawling, indexing and positioning on search engines. This increases the chances of Google seeing the site and showing it as a search result. Additionally, optimizing your website<\/strong> will offer potential guests a great browsing experience and incentivize them to book a room.<\/p>\n\n\n\n

On page and Off page SEO<\/h2>\n\n\n\n

SEO activities are multiples and not all of them concern the web site. On page SEO<\/strong> includes strategies such as the study of keywords and their use in content, the organization of the web site architecture, code and image optimization.<\/p>\n\n\n\n

Off page SEO<\/strong>, on the other hand, deals with link building and digital PR, and therefore concerns relationships and interactions with other sites and other realities present online.<\/p>\n\n\n\n

SEO for hotels: tips to optimize your website<\/p>\n\n\n\n

SEO gives you the ability to get as many bookings as possible from user searches, and can give you a big advantage over competitors<\/strong>. The hospitality market, actually, can be saturated in some areas, such as large tourist destinations. If your web site is well optimized, the chances of it appearing in searches will be higher.<\/p>\n\n\n\n

SEO is also less expensive than traditional advertising<\/strong>, Google Ads campaigns and social media campaigns.<\/p>\n\n\n\n

So let’s see some useful tips!<\/p>\n\n\n\n

Define your target<\/strong><\/h2>\n\n\n\n

The first step in building an SEO strategy for your hotel website is to define your target audience<\/strong>. You will have to answer questions like:<\/p>\n\n\n\n