{"id":3687,"date":"2023-02-14T14:44:18","date_gmt":"2023-02-14T13:44:18","guid":{"rendered":"https:\/\/en.wubook.net\/blog\/?p=3687"},"modified":"2023-02-14T14:44:18","modified_gmt":"2023-02-14T13:44:18","slug":"green-coding-for-the-hospitality-sector","status":"publish","type":"post","link":"https:\/\/en.wubook.net\/blog\/green-coding-for-the-hospitality-sector","title":{"rendered":"Green coding and hospitality: increasing sustainability in the travel industry is possible (and already real)"},"content":{"rendered":"\n<p>Dear WuBookers, today we want to ask you a question: can a software house reduce energy impact and increase sustainability in the hospitality industry?<br>&nbsp;The answer &#8211; fortunately &#8211; is yes, and we at WuBook have developed solutions that go in this direction. The formula we decided to adopt is called <strong>green coding <\/strong>and can make a difference in terms of environmental footprint.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><a href=\"https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2023\/02\/green-coding-01.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"611\" src=\"https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2023\/02\/green-coding-01.jpeg\" alt=\"green coding for hospitality\" class=\"wp-image-3689\" srcset=\"https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2023\/02\/green-coding-01.jpeg 900w, https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2023\/02\/green-coding-01-300x204.jpeg 300w, https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2023\/02\/green-coding-01-768x521.jpeg 768w, https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2023\/02\/green-coding-01-600x407.jpeg 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What is green coding and why it affects everyone<\/h2>\n\n\n\n<p>We are used to hearing about sustainability in many different areas: from organic food to green tourism. And we are increasingly used to thinking that almost everything we do has a positive or negative impact on the environment.<\/p>\n\n\n\n<p>But you may be surprised to learn that even our seemingly immaterial and &#8216;innocent&#8217; online life has several consequences for our planet&#8217;s resources.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>For this reason, the <strong>topic of sustainability has recently also invested the technological world<\/strong>, including the Internet.<br><br>Infact, the European Commission in its <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/events\/digital-assembly-2022-closer-look-digital-future\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Summit<\/a> in June 2022 considered that software is in itself green. However, since they need a physical component (the hardware, i.e. devices and servers) to be designed and run, their environmental impact is not zero. Indeed, it is the opposite. According to <a href=\"https:\/\/httparchive.org\/reports\/state-of-the-web#bytesTotal\" target=\"_blank\" rel=\"noreferrer noopener\">http archive<\/a>, the amount of data exchanged online in recent years has grown exponentially: compared to 2010, it has increased by an average of 400% for monitor versions and 1300% for mobile versions. But <strong>the more data are sent, the more energy the servers consume<\/strong>. Considering that the amount of information conveyed by the Internet every day is constantly increasing, a conscious approach can make a difference, in terms of energy savings, up to 15-20%.<\/p>\n\n\n\n<p>For this reason, it is good practice to optimise all information exchange processes, from the management of inter-company communications to software development algorithms, in a green coding perspective, thus reducing server effort.<br>The green coding (or green IT or green computing) is a <strong>software<\/strong> <strong>developing<\/strong><strong> methodology that takes into account the environmental effects <\/strong>produced by the CO2 emissions of servers and seeks to reduce them upstream, starting with the software itself.<br>Some of the most common practices of green coding include, for example: the removal of faulty or dead code, which wastes unnecessary energy to be processed; the recycling of code that can be used elsewhere; and continuous review to improve efficiency and speed up response times.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is green coding in connectivity and the hospitality sector?<\/h2>\n\n\n\n<p>Among the best practices of green coding, a programming paradigm called MapReduce has emerged in the last five years, and we at WuBook, who have always been committed to sustainability, have decided to adopt it.<\/p>\n\n\n\n<p>Through MapReduce, WuBook&#8217;s Channel Manager clusters large quantities of requests sent to the software, thus <strong>reducing &#8216;calls&#8217; and responses between partner servers and WuBook&#8217;s servers by 50 per cent, <\/strong>with a significant impact in terms of carbon neutral servers.<\/p>\n\n\n\n<p>This optimisation of APIs (the interfaces that allow applications to interact with each other), allows a substantial decrease in the overload of data centres (the large data processing centres exchanged online), while still maintaining a transmission speed below 3 minutes and thus guaranteeing high software performance.<\/p>\n\n\n\n<p>In addition to this, WuBook already chooses data centres certified according to the standards of the <a href=\"https:\/\/www.thegreenwebfoundation.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Green Web Foundation<\/a>, relying on servers that therefore use <strong>100 per cent renewable energy.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><a href=\"https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2023\/02\/green-coding-03.jpeg\"><img decoding=\"async\" width=\"900\" height=\"611\" src=\"https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2023\/02\/green-coding-03.jpeg\" alt=\"green IT and hospitality\" class=\"wp-image-3690\" srcset=\"https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2023\/02\/green-coding-03.jpeg 900w, https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2023\/02\/green-coding-03-300x204.jpeg 300w, https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2023\/02\/green-coding-03-768x521.jpeg 768w, https:\/\/en.wubook.net\/blog\/wp-content\/uploads\/2023\/02\/green-coding-03-600x407.jpeg 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">An all-round sustainable company<\/h2>\n\n\n\n<p>As confirmed by a recent Booking.com article on <a href=\"https:\/\/connectivity.booking.com\/s\/blog\/building-a-more-sustainable-travel-industry-MCUCWQ2VCQCFGPXEWKNQEFGAVMTU?language=en_US\" target=\"_blank\" rel=\"noreferrer noopener\">eco-friendly companies<\/a>, these development strategies are constantly being applied not only to the Channel Manager but to all WuBook technology and also to corporate life.<\/p>\n\n\n\n<p>In fact, we have <strong>drastically reduced waste production <\/strong>through differentiated collection, the use of coffee beans (thus eliminating non-compostable pods) and, where<\/p>\n\n\n\n<p>it was not possible to prefer reusable tableware, such as ceramic cups, we opted for biodegradable materials.<\/p>\n\n\n\n<p>The very fact that we choose to establish our headquarters in a small town like Fano, allows 70% of WuBook employees to reach their workplace by bicycle, on foot or by train, proving that <strong>sustainability is a core value for the entire company<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dear WuBookers, today we want to ask you a question: can a software house reduce energy impact and&#8230;<\/p>\n","protected":false},"author":1520,"featured_media":3691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,55],"tags":[],"class_list":["post-3687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wubook","category-wubook-fount","content-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Green coding and hospitality: increasing sustainability in the travel industry is possible (and already real) -<\/title>\n<meta name=\"description\" content=\"Green coding, i.e. environmentally friendly software programming, can also increase sustainability in the hospitality industry. 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