{"id":5203,"date":"2025-07-16T18:06:25","date_gmt":"2025-07-16T16:06:25","guid":{"rendered":"https:\/\/en.wubook.net\/blog\/?p=5203"},"modified":"2025-07-16T18:06:26","modified_gmt":"2025-07-16T16:06:26","slug":"ai-hotel-overview","status":"publish","type":"post","link":"https:\/\/en.wubook.net\/blog\/ai-hotel-overview","title":{"rendered":"Google’s AI Overview: how does it impact the online visibility of properties?"},"content":{"rendered":"\n

Dear WuBookers, you will have noticed that Google’s search results page has changed recently. A few months ago, the search engine introduced AI Overview<\/strong>, a system based on generative artificial intelligence that responds to users’ questions in a detailed and comprehensive manner. This is certainly a useful feature for those who need to search online, but what happens on the other side, for those who produce content in the hope of attracting people to their site? And what impact can all this have on hotels and accommodation properties? Let’s take a look together in this article.<\/p>\n\n\n\n

What is Google’s AI Overview and how does it work?<\/strong><\/h2>\n\n\n\n

When a person searches on Google in the traditional SERP (search engine results page), a series of results<\/strong> appear: a list of links to websites, images, products, and videos that can be clicked on. Some of these are organic, i.e., the result of natural positioning on Google, while others are paid results, derived from search engine sponsorships (Google Ads).<\/p>\n\n\n\n

With AI Overview, this changes, at least in part. When a person performs an online search, they get a block of text with a discursive answer, which often appears before the organic results. This is a summary created by AI<\/strong> that scans and analyzes hundreds of resources in Google’s immense database. A summary organized into thematic paragraphs that not only responds to the user’s search but also collects comprehensive information on the topic, anticipating any other questions. This \u201cmirror\u201d also contains links to the online sources consulted by the AI, which can be clicked on and accessed by the user.<\/p>\n\n\n\n

In other words, AI provides a comprehensive and structured overview<\/strong> that helps people get an idea of the topic and its essential points. So, does artificial intelligence replace websites and other online content? Yes and no.<\/p>\n\n\n\n

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The impact of AI Overview on the hotel industry<\/strong><\/h2>\n\n\n\n

The first thing to note is the type of search<\/strong> that triggers AI Overview. For transactional searches, like those related to a purchase intent (such as searching for a certain product or service), this feature is still disabled, while it is very present for informational or conversational queries.<\/p>\n\n\n\n

Let’s take a few examples: if you search online for \u201chotels in Venice\u201d or \u201cwhere to stay in Venice\u201d or even \u201cwhere to stay in Venice on a budget,\u201d AI Overview may not be activated. The results will be paid previews of OTA sites or hotels that have invested in <\/a>Google Hotel Ads.<\/p>\n\n\n\n

On the other hand, if we try typing in queries such as \u201cwhat to do in Venice in 3 days, where to eat and sleep,\u201d it is highly likely that the first result will be an AI-generated response containing suggestions and links for further information. This is precisely where the risks and opportunities for hotels and tourist properties in general lie.<\/p>\n\n\n\n

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Possible negative effects<\/strong><\/h3>\n\n\n\n

The introduction of AI Overview may have some negative effects for hotels, such as:<\/p>\n\n\n\n