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wubook for hostal santa justa

Hospitality and efficiency: WuBook and Hostal Santa Justa

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Dear WuBookers, when we talk about hospitality in the heart of art cities, we mostly think of accommodations where tradition and innovation meet to offer authentic experiences to those who stay there. The Hostal Santa Justa, in the historic center of Seville, is a perfect example of this winning combination. We interviewed the owners to let them tell us about their experience and find out how WuBook contributed to their success.

A dream come true

With its single, double, and twin rooms and its strategic location within walking distance of the AVE station and the city’s main attractions, the Hostal Sevilla Santa Justa attracts guests of all kinds and from all over the world.

“Sevilla was galactic,” confesses Jose Luis, owner of the establishment with his wife, with a smile. “We have long dreamed of opening our own accommodation here. But starting was not easy: in ’99 the hospitality sector was very different, banks were not ready to bet on young people and being financed seemed impossible.”

The breakthrough came thanks to the confidence of an enlightened owner, who gave them the historic building that now houses Hostal Santa Justa. After years of renovations, including a setback caused by the 2008 real estate crisis, in 2019 the structure reached its current form: a gem in the heart of Seville.

But there was still some way to go to ensure the sustainability of the business and achieve the desired results.

wubook for hostal santa justa

The challenge: organization and management

Like any ambitious project, Hostal Santa Justa had to face the challenges of an ever-changing industry. “In the beginning we managed reservations with traditional tools: telephone, word of mouth… But it was clear that these were not enough to compete in the Andalusian tourism market, which is rich in offerings and increasingly technological.”

So the owners explored the world of online reservations, landing on as many as seven OTAs simultaneously.

A choice that increased visibility, but also management complexities: “The risk of overbooking was constant and the time lost in manual management was unsustainable.”

Discovering WuBook and the benefits offered by Zak

“We experimented with several PMSs, but none seemed to fit our needs perfectly. Then we came across Zak, WuBook’s hotel software, and it was a revelation.” And a revolution, we add.

The first thing that won them over was the high-performing Channel Manager: a very powerful tool that, by automatically updating room availability in real time, allows them to manage sales on online platforms while reducing the risk of overbooking.

After trying it out, owners progressively integrated other features of Zak, eventually moving to the comprehensive all-in-one management, which transformed the way they work.

With Zak, in fact, Hostal Santa Justa has been able to simplify daily operations, automating processes such as electronic invoicing, connection to the Ses Hospedajes portal, and management of the city tax.

In addition, through Zak’s Booking Engine, direct reservations have increased by 2%, while the connection with metasearch such as Google has added another 10%. “Today 25-30% of our total reservations come directly from our website and that is set to grow. This is an incredible achievement compared to 5-8% from a few years ago,” they proudly add.

wubook for hostal santa justa

A promising future also thanks to technology

In short, we can really say it: the Hostal Santa Justa has become a model of efficiency and professionalism also thanks to WuBook. “The platform has allowed us to optimize every aspect of management, freeing up time to focus on the guest experience. And the customer support? Outstanding! Always ready to help us.”

Before saying goodbye, we asked the owners to unveil some advice for those who want to follow in their footsteps. “Invest in the right technology and surround yourself with partners who share your vision. We did that with WuBook and we are happy about it.”

A state of mind fully endorsed!

wubook for hostal santa justa

About WuBook:

We help customers to have easy access to the best technologies in the tourism industry to grow their business.
PMS – CHANNEL MANAGER – BOOKING ENGINE for Hotel, B&B, Hostels and Vacation rentals.
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