About us

The start-up has grown

As most of the brilliant stories in Tech, WuBook was born in a garage, or better said, in a mansard of a countryhouse in Fano, a calm city along the adriatic coast.


Our Mission

Our founder's mission, from the very beginning, has always been to lead the company in offering easy and affordable access to the best technologies on the market. Innovation and quality for all, disrupting the market that then, more than 12 years ago, was made only for the big players.

Since then, WuBook has never stopped growing. We are now one of the leading developers of technologies for the hospitality segment. The team has grown to almost 50 people and several offices around the world. These achievements are the result of extreme commitment and constant human interaction.

Our Vision, Our Place in the Market

We firmly believe that doing honest and transparent work with commitment and dedication is the key to success.

We are a young team that started creating this software with enthusiasm and passion because we like our work and because we believe that the tourism market should be constantly evolving. We do this by developing an ecosystem of hospitality software that helps suppliers in the sector, such as hoteliers or owners of accommodation facilities more generally, to optimise time and resources.

We are independent, we invest in ourselves. Our work is based solely on the rules of the market and the needs of our partners. Yes, in fact our partners are a real engine of development here at WuBook!


Our team is located in your country. We want to stay close


Along the...

2008: From a challenge to reality

WuBook was born in 2008, from the mind of our founder who was working as developer/system administrator in an Hospitality consulting company. Decided to manage his own destiny, he started this fantastic trip follow the dream to build a future-oriented tech company.

2008: first customers

Our first customers! WuBook was immediately recognized as an extremely tech-oriented company, offering bestclass tools to hospitality professionals at a very accessible and affordable pricing. Our first customers are still with us and we consider them as part of our team!


2010: Partnerships

We understood from the beginning that going alone is going faster, but going togheter means going far. That's why we started to develop very interesting and strategic partnerships with other companies. Building and reinforcing our API has been key on our growth.

2012: International Team

Going abroad and accepting the international challenges has become a consequence of our vision, from the beginning. WuBook has been created with a 360 view of the global market. The first office abroad has been opened in Barcelona, Spain.

2013: growing growing growing

Despite the fact we had no external investments growth is exponential and year after year the entire portfolio has been exceeding our expectations. Word-to-mouth brought us new customers everyday and we started new markets like France.

2016: Emerging markets

Getting global is a reality and we already serve properties in SouthAmerica, Russia, Northern Africa and Middle East. Our team speaks 6 languages and our software has been transalted into 9 different languages.

2017: Already 10k customers

The growth is fast and we already serve about 10k customers with our softwares worldwide. We are working in 96 countries and our team is composed by people from 10 different nations. Our net of partners is enriching our ecosystem and giving a more global reach to our products.

2021: what's next?

We have ambitious plans of growth establishing new offices and growing up our team even more. We are adapting to local needs day after day maintaining our "tailor-made" mood as a must! We love challenges and will work hard to hunt for our dreams