Hotel Cala di Seta was born from a deep passion for hospitality and tourism, values that guide the family that runs it: three sisters and their mother, Chiara. The business has strong roots, initially started by their parents, and over time has become a point of reference for travellers wishing to discover the authentic charm of South West Sardinia. With a philosophy based on familiarity and attention to detail, the property welcomes each guest as a friend, offering authentic and personalised experiences. Over time, the desire to improve the tourist experience and enhance the territory has led the family to seek more efficient tools for the daily management of the hotel.

Running a hotel in an area that is beautiful but poorly supported by adequate infrastructure is a constant challenge. South-west Sardinia is a corner of paradise that is often neglected, both in terms of tourism promotion and essential services. This situation makes hotel management more complex, requiring a great organisational effort to attract tourists and guarantee a quality welcome. In addition, digitisation of the sector is still not widespread in the area and many properties struggle to adapt to new technologies. For Cala di Seta, the challenge was twofold: to improve operational efficiency and optimise the property's computerised management, ensuring a smooth experience for guests, without burdening staff with overly complex tools.

The introduction of WuBook represented a turning point for Cala di Seta. Thanks to Zak management software, the property was able to simplify reservation management, avoiding overlaps and improving coordination between the different sales channels. Integration with the website enabled an increase in direct reservations, reducing dependence on third-party portals. Features such as automatic document issuance, calendar coordination and the sending of personalised emails to guests have optimised staff work, freeing up valuable time to dedicate to hospitality and enhancing the tourism experience. WuBook was not only a management software, but a real strategic partner for the property. Thanks to the optimisation of processes, the hotel was able to dedicate more resources to the promotion of the area and the care of the guest experience, helping to enhance an area of Sardinia still little known, but rich in potential. With a more streamlined and effective management, Cala di Seta looks to the future with enthusiasm, ready to welcome more and more travellers and help them discover the magic of south-west Sardinia.